August 2009 Archives

When I tell people I have a diploma in copywriting, most people think I obtain copyrights. Few people seem to know that a copywriter is a person who writes "copy." Copywriters are professional writers who write magazine ads, radio ads, TV ads, press releases, web content, blogs, and more. For me, being a copywriter means I can benefit my clients by providing them with relevant content for their website or advice on how to write their content.

How important is web content? If you want to get good search engine positioning, you need at least 250 words per page (excluding the "contact us" page). Five hundred words are even better. Web content is what organic search engine optimization is made of! Useful content - and lots of it - is critical to the success of your web development project.

You often read or hear about relevant and compelling content; but, what is it? Relevant and compelling content is content that is USEFUL to the reader. Your readers are interested in articles about your company, a glossary, tips, and detailed descriptions of your products and services. Granted, not everyone is a reader; however, your search engine placement is based on optimizing your site with relevant content that contains your keywords. For more tips on writing web content visit our website: http://www.RiverbankWebDesign.com.

Should you add a blog to your website?

Lately you hear alot about social media networking: Twitter, Facebook, blogging  and more. Social media consultants recommend using networking to increase your visibility. I think we can all benefit from using social media networking. In addition, I think you should use the social networking tool(s) that you will really USE on a regular basis. Starting something new and then stopping before you give it a chance to work doesn't do much to help your business. I really thought about what social media networking tool would be the best fit for me and I decided on blogging using Moveable Type. I can blog in the evening while I watch TV. This could be the right networking tool for you, too. Have you thought about adding a blog; but, you are not sure if it is a good idea. Well, here are some good reasons to be a blogger.

• Blogging provides you a platform to reach your customers and potential customers so you can provide them with relevant business information. You can tell your customers about promotions, new products, new services, and include photos to personalize your blog even more. You also can provide your customers with tips on how to use your products and/or services.
• Blogging can save you money and keep your customers informed. Instead of adding a bunch of pages to your website, just blog.
• When you add a blog to your website, you enhance your search engine optimization which results in increased website visibility for your business. This ultimately leads to more internet traffic for you. Sounds good, huh?
• Google indexes blogs daily because blogs provide fresh content. When is the last time you provided new content to your website? Would you like to increase your Google or Bing placement? Adding a blog may just be the answer for you.

We can add a custom designed blog to your website for $75 and host it for $5 a month. Call us (209.573.0092) or email me at milli@riverbankwebdesign.com for more information. We'd love to hear from you!